An Exploration of the Future Development of Chinese Furniture Culture
2025-04-23
Currently, the market gap for high-end domestic furniture in China and the consumer mentality of the nouveau riche showing off their wealth by buying foreign goods are evident. However, with the rapid rise of the Chinese economy, consumer brand awareness is also rapidly awakening. The huge scale of development, the chaotic market, the confusion of export-to-domestic sales, and the ostentatious collection... where will Chinese furniture go?
Currently, the market gap for high-end domestic furniture in China and the consumer mentality of the nouveau riche showing off their wealth by buying foreign goods are clearly evident. However, with the rapid rise of the Chinese economy, consumer brand awareness is also rapidly awakening. The huge scale of development, the chaotic market, the confusion of export-to-domestic sales, and the ostentatious collection... where will Chinese furniture go?
The "China Power" in the High-End Market
In the face of the rising Chinese power in high-end consumption, there are currently more than 340 globally renowned brands entering China, accounting for more than 85% of the total number of global high-end brands, and covering various industries and fields.
High-end is essentially a consumption behavior, but from a social perspective, it represents an improvement in personal taste and quality of life. With the younger generation of wealthy people in China and the changing consumption awareness, more and more high-end customers are no longer limited to jewelry and watches, but pay more attention to the quality of life, willing to invest more time and money in home decoration. High-end furniture has become a high-end lifestyle that more and more wealthy Chinese people aspire to.
According to the survey data from Euromonitor International, a well-known European information consulting company, since 2009, high-end furniture in China has been growing rapidly at an annual rate of about 20%; in 2010, high-end furniture in China achieved sales of more than 4 billion yuan, and it is expected that the sales of high-end furniture in China will exceed 10 billion yuan in 2015.
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